The Hard Rock Hotel Bali @hrhbali Marketing Communication Attribute
Janfry Sihite, Arissetyanto Nugroho

Universitas Mercu Buana

Abstract

This research explore the twitter @hrhbali (Hard Rock Hotel Bali) to obtain the attributes of marketing communications delivered toward the target audience. This research utilizes Hard Rock Hotel Bali tweet dataset as a case study for the periode January until December 2016. This research reveal the different service proposition delivered by @hrhbali compare with the other hotel. The findings of this study indicate that @hrhbali offers a combination of party, music and fun as the proposition of its hotel service, on the other hand the variation of quality of other major services such as room comfort, hotel service quality, food, beverage and other hotel facilities are less communicated @hrhbali.

Topic: Digital Media Optimalization For Corporate Reputation and Marketing Communication

PermaLink: http://icpc2018.interconf.org/kfz/pages/abstract.php?id=43