COMMODIFICATION RUWATAN CHILDREN OF DREADLOCKS IN DIENG IN DIGITAL MEDIA
Marwan Mahmudi

Universitas Mercu Buana

Abstract

The activity of Ruwatan children of dreadlocks in Dieng society is commodified when the local government use it as part of cultural tourism destinations that aim at economical. Ruwatan children dreadlocks in Dieng was originally a cultural tradition of the local community every 1 syuro. For the benefit of tourism promotion the Government requests that it be held every August and the public receives it. Digital media gives space for the occurrence of such commodities. Tradition Ruwatan children dreadlocks contain the value of mysticism. The value of mysticism in children of dreadlocks in the Dieng community is maintained as a local wisdom to preserve local culture. The number of dreadlocked children correlates with the welfare of the community. The more the number of children with dreadlocks, the people of Dieng believe their welfare will be better. Vice versa. The built-up myth is that the dreadlock is special, smart, hyperactive, because the dreadlock is guarded by a supernatural being. Local governments have an interest in maintaining a balance between the value of mysticism and the economy in order to promote the welfare of local communities. Related to tourist destinations, Ruwatan events packed in Dieng festival event

Topic: New Tourism Communication: Promoting the Tourism Industry through Digital Media

PermaLink: http://icpc2018.interconf.org/kfz/pages/abstract.php?id=33