Promotion Strategies Through Instagram Social Networking to Increase Brand Awareness of Sinar Mas Land
Gadis Octory, SIkom, MIkom

Communications Faculty of Mercu Buana University

Abstract

This is the era of brand competition . Seeing the many brand products Sinar Mas Land property , not good for the public awareness of a brand . Instagram is very popular social networking use in Indonesia and abroad, Effect of communication on Instagram sporadic , relatively cheaper , faster , wider reach . Sinar Mas Land including the company chose one of its Brand Campaign media using Instagram , by having a strong brand will be ahead of the competition . The problem is how the promotional strategies through social networking Instagram to Increase brand awareness Sinar Mas Land . The most influential team in the preparation of promotional strategies that Sinar Mas Land Corporate Communications . The purpose of this study was to determine promotional strategies through social networks to increase brand awareness Instagram Sinar Mas Land .
The method used was a qualitative method . In this study , researchers describe , narrate , and descriptively explained the research findings . From the results of research and studies on the activities of Sinar Mas Land Instagram period October to December 2012, researchers examined the stage of the processing of this promotional strategy consists of four stages of the process diadposi Public Relations , namely fact-finding stage , strategic planning , implementation of content promotion strategy implementation and evaluation stages .
Use Instagram networking in the promotion of the brand can be said Sinar Mas Land grabbing a lot of audiences , and there are reciprocal active content that appears on Instagram , the comments from customers and answers from the Admin Instagram . The update promotional content Sinar Mas Land consists of sentence Greetings by calling the consumer as citizens SML , Quiz , Product Promotion , Picture / Video Products Sinar Mas Land , Reminder Products , FAQs , and Handing Complaint . Obtained as well as engagement with consumers for the achievement of long-term relationships .
The use of the Internet media as one of the companys promotional strategy to face the global competition of today are oriented on customer relationships and build brand awareness becomes interesting to study , so as to enrich and develop the discourse of corporate marketing communications in Indonesia , both theoretical and practical .

Topic: Digital Media Optimalization For Corporate Reputation and Marketing Communication

PermaLink: http://icpc2018.interconf.org/kfz/pages/abstract.php?id=29